Bethany Gomez is the Director of Research with Brightfield Group – a strategic market research firm providing insights into the legal cannabis and CBD industries since 2015. Most recently Bethany and her team have provided the most in depth analysis to date on the CBD market, including in depth reports on Hemp-Derived CBD and Marijuana-Derived CBD which features consumer research, new product developments, market sizes, brand shares, distribution, pricing, geographical and consumer analysis. Bethany and her team’s research have been featured in leading publications including Forbes, AdAge, The Street, Rolling Stone, Vogue, Newsweek and Business Insider.
Bethany has a background in quantitative and strategic research, specializing in the market research of the consumer goods industry. Prior to joining Brightfield Group, she worked with Euromonitor International, a leading CPG market research firm, managing the company’s syndicated research of industries such as packaged foods, alcoholic drinks, consumer health and tobacco in Mexico. She has also worked as an analyst and consultant on a wide variety of projects for private companies, nonprofits and multilateral organizations, including analyzing opportunities to leverage telecom to promote World Bank health initiatives and contributing to human resource strategic planning for the United Nations. Bethany holds a Bachelor’s Degree in Political Science from the University of Wisconsin and a Master’s Degree from University of San Diego’s School of Global Policy and Strategy, focusing on Quantitative Analysis and Management.