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Day 1
11 Sep 2019
Day 2
12 Sep 2019
8:00 - 9:00

Registration & Breakfast

Public Brands – Managing Perception

With over 400 publicly traded cannabis companies and billions of dollars at stake, brands can’t afford to make mistakes when it comes to how they are perceived. Led by Anne...
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Brandy Gray
Jason Vegotsky
Anne Donohoe

Branding At The Dispensary Level

Creating an identity for your dispensary is key to getting customers in the door. Jushi Brands and its Beyond/Hello dispensaries are quickly setting themselves apart as a top-notch dispensary brand....
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Blythe Heustis
Erich Mauff

Creating A Luxury Cannabis Brand

Some customers want the best bang for the buck, while others only want the best. This panel will demonstrate what defines a luxury brand and how a company can back...
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Estella Perez
Yvonne DeLaRosa Green
Eric Eslao
Alyssa Jank
Tracey Mason
12:00 - 1:00

Lunch Break

The Power That Data Has On Brands

Knowledge is power and the more data you have the better choices you can make for your brands. Akerna has been gathering data through its MJ Freeway platform and will...
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Gordon Wade
Jeannette Horton

Bigger Is Not Always Better

There have been over 200 mergers and acquisitions in the cannabis industry as of July. While most of these deals go through, many do not and some companies break up...
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Brady Cobb
Dr. Jeff Chen

Developing an Authentic Cannabis Brand

In the cannabis industry, celebrity endorsement is not enough, the industry wants celebrities to be more than brand ambassadors, they want them to be a part of the company. Accomplished...
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Jason Rhude
Kevin Bell
Aaron Lachant
Dr. Juli Crockett
Melissa Etheridge

Keynote Event

Cannabis infused edible products are one of the fastest growing categories. Throw in CBD products and the market sector has exploded. Accomplished CNBC reporter Jane Wells will go one-on-one with...
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Jake Heimark
Jake Heimark
Jane Wells
Jane Wells

Rooftop Cocktail party Networking Event

Sponsor: Mattio Communications & Variety Magazine.
Mattio Communications
Variety Magazine
8:00 - 9:00

Registration & Breakfast

Building the Best CBD Brand

The market is being flooded with CBD products. So how does a brand manage to stand out in a crowded field? This panel of experts explain how branding lessons learned...
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Raja Agnani
Paul Norman

Working Within The Guidelines

The cannabis industry is one of the most heavily regulated in the country. Brands are constantly having to adjust their message in order to stay in compliance. These long-time cannabis...
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Amanda Ostrowitz, Esq.
Rosie Mattio
Cynthia Salarizadeh
Cynthia Salarizadeh

Scoring Points With Athletes

Many athletes are turning to CBD to relieve pain and as a result have become passionate advocates for cannabis. This panel will analyze the relationship between celebrity athletes and cannabis...
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Riley Cote
Kyle Turley
Rachael Rapinoe
Nate Jackson
Anna Valent

Distribution – The Key Ingredient For Brand Success

You can have the best quality and the best packaging, but if you can’t get the product on the shelf – what does it matter? This panel will delve into...
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Ryan Burke
Casey Ly
Elizabeth Conway
Jun Lee
Vince Ning
Nabis Distribution
12:50 - 13:00

Closing Remarks