Agenda
Agenda
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Day 1
11 Sep 2019
Day 2
12 Sep 2019
8:00 - 9:00
Registration & Breakfast
Public Brands – Managing Perception
With over 400 publicly traded cannabis companies and billions of dollars at stake, brands can’t afford to make mistakes when it comes to how they are perceived. Led by Anne... Read More
Branding At The Dispensary Level
Creating an identity for your dispensary is key to getting customers in the door. Jushi Brands and its Beyond/Hello dispensaries are quickly setting themselves apart as a top-notch dispensary brand.... Read More
Creating A Luxury Cannabis Brand
Some customers want the best bang for the buck, while others only want the best. This panel will demonstrate what defines a luxury brand and how a company can back... Read More
12:00 - 1:00
Lunch Break
The Power That Data Has On Brands
Knowledge is power and the more data you have the better choices you can make for your brands. Akerna has been gathering data through its MJ Freeway platform and will... Read More
Bigger Is Not Always Better
There have been over 200 mergers and acquisitions in the cannabis industry as of July. While most of these deals go through, many do not and some companies break up... Read More
Developing an Authentic Cannabis Brand
In the cannabis industry, celebrity endorsement is not enough, the industry wants celebrities to be more than brand ambassadors, they want them to be a part of the company. Accomplished... Read More
Keynote Event
Cannabis infused edible products are one of the fastest growing categories. Throw in CBD products and the market sector has exploded. Accomplished CNBC reporter Jane Wells will go one-on-one with... Read More
17:30 - 19:30
Rooftop Cocktail party Networking Event
Sponsor: Mattio Communications & Variety Magazine.
8:00 - 9:00
Registration & Breakfast
Building the Best CBD Brand
The market is being flooded with CBD products. So how does a brand manage to stand out in a crowded field? This panel of experts explain how branding lessons learned... Read More
Working Within The Guidelines
The cannabis industry is one of the most heavily regulated in the country. Brands are constantly having to adjust their message in order to stay in compliance. These long-time cannabis... Read More
Scoring Points With Athletes
Many athletes are turning to CBD to relieve pain and as a result have become passionate advocates for cannabis. This panel will analyze the relationship between celebrity athletes and cannabis... Read More
Distribution – The Key Ingredient For Brand Success
You can have the best quality and the best packaging, but if you can’t get the product on the shelf – what does it matter? This panel will delve into... Read More
12:50 - 13:00