Agenda

Agenda

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Day 1
11 Sep 2019
Day 2
12 Sep 2019
8:00 - 9:00

Registration & Breakfast

Public Brands – Managing Perception

With over 400 publicly traded cannabis companies and billions of dollars at stake, brands can’t afford to make mistakes when it comes to how they are perceived. Led by Anne...
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Anne Donohoe

Creating a Luxury Cannabis Brand

Some customers want the best bang for the buck, while others only want the best. This panel will demonstrate what defines a luxury brand and how a company can back...
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Alyssa Jank

The Power That Data Has On Brands

Knowledge is power and the more data you have the better choices you can make for your brands. Akerna has been gathering data through its MJ Freeway platform and will...
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12:00 - 1:00

Lunch Break

Using The Media For Your Brand

Determining the right media placement for you brand is critical. Your brand strategy has to be consistent and the media placement needs to stay focused. This panel of experts will...
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Acquiring Great Brands

There have been over 200 mergers and acquisitions in the cannabis industry as of July. While most of these deals go through, many do not and some companies break up...
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The Celebrity Effect On Cannabis Branding

In the cannabis industry, celebrity endorsement is not enough, the industry wants celebrities to be more than brand ambassadors, they want them to be a part of the company. Accomplished musician,...
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Courtney Zalewski
Kevin Bell
Aaron Lachant
Dr. Juli Crockett
Melissa Etheridge

Keynote Event

Cannabis infused edible products are one of the fastest growing categories. Throw in CBD products and the market sector has exploded. Accomplished CNBC reporter Jane Wells will go one-on-one with...
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Jake Heimark
Jake Heimark
Jane Wells
Jane Wells

Rooftop Cocktail party Networking Event

Sponsor: Mattio Communications & Variety Magazine.
Mattio Communications
Variety Magazine
8:00 - 9:00

Registration & Breakfast

Building the Best CBD Brand

The market is being flooded with CBD products. So how does a brand manage to stand out in a crowded field? This panel of experts explain how branding lessons learned...
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Scoring Cannabis Points With Athletes

Many athletes are turning to CBD to relieve pain and as a result have become passionate advocates for cannabis. This panel will analyze the relationship between celebrity athletes and cannabis...
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Cannabis Company Pitch Contest

Cannabis companies pitch their ideas to an esteemed panel of cannabis insiders and experts.

Pitch contest winner announced

Pitch contest winner announced
Debra Borchardt
Debra Borchardt
12:30 - 13:00

Closing Remarks