David H. Dancer

Chief Marketing Officer,
MedMen Enterprises

David H. Dancer

Chief Marketing Officer,
MedMen Enterprises
https://medmen.com

Biography

David H. Dancer is chief marketing officer for MedMen Enterprises, the nation’s preeminent cannabis company and the most recognized brand in the emerging marijuana industry.

He is charged with creating and implementing MedMen’s marketing strategies as the leading brand in the fastest growing industry in the world. For more than 25 years, Mr. Dancer has been a leading innovator in retail marketing, branding, e-commerce and customer experience.

Prior to joining MedMen, Mr. Dancer was executive vice president and head of marketing for Teleflora, North America’s largest floral service provider with more than 10,000 member florists. He managed all marketing programs with full oversight and P&L responsibility for eCommerce.

Mr. Dancer also was a retail brand consultant for Charles Schwab, one of the largest banks and brokerage firms in the United States, where he transformed the brand’s retail experience by driving product cross-sell and elevating customer satisfaction. Prior to that, Mr. Dancer was a marketing vice president at Visa, and a senior marketing manager at American Express.

He serves on the National Board of Directors for the Gay, Lesbian, Straight Education Network (GLSEN), and has a Bachelor of Science in Management from Ball State University.

MedMen brings class leading operational expertise and unprecedented investment to the fast changing and fast-growing cannabis industry as it moves from its gray market legacy to a fully regulated, legitimate and commercially viable market. MedMen is also one of the nation’s largest financial supporters of progressive marijuana legalization efforts at local, state and federal levels.

All session by David H. Dancer

Economics of Cannabis Products

14:00 - 14:50
Main Room